Innovations recently debuted a line of inventive and evocative wallcoverings inspired by Pewabic tile patterns. As part of their broader Streetscape collection, Boulevard boasts a sophisticated stitch pattern atop tonal color to conjure a sense of subtle movement across the surface of a wall. Combining a creative passion for color and texture, the latest installment draws on the Innovations Design Studio’s deep understanding of materials, which has been meticulously developed over their decades of experience in the design industry. Led by Founder and CEO Rudy Mayer, Innovations finds inspiration in the careful, deliberate work of artisans, creators, craftsmen, and innovators alike—from woodworkers in Japan and weavers in the Philippines to the artists whose works surround their SoHo design studio. Innovations is informed by creative collaborations and their solutions for the vertical surface—including wallcoverings and sheers—embrace originality and the unexpected as they transform an ordinary wall into a work of art.
With the summer arrival of their Streetscape Collection, Innovations introduced nine new wallcoverings while revisiting a trio of enduring classics that collectively capture the designs and dispositions that distinguish the diversity of the urban landscape. “Scintillating nightlife and the restless spirit that surround a ‘city that never sleeps’ lifestyle inspired elevated approaches to ordinary materials,” says Natalie Dupin, PR & Digital Associate at Innovations. “The atmosphere surrounding Innovations’ SoHo design studio showcases the diversity of city style, a blend of old and new with historic streets sporting Instagram influencers using stoops and empty avenues as photo shoot sets. The assortment of personalities and places occupying downtown districts pushed the designers to create patterns that capture the same energy.”
From striking skyscraper silhouettes to eccentric streetwear, the collection celebrates the traditions, trends, and transformations that can coexist in a city, while conjuring the once familiar flurry of activity of its sidewalks, streets, and skylines. “Streetscape serves as a mood board for the places and experiences many are yearning for due to the new boundaries of social distancing,” adds Dupin. “With isolation striking the heart of cities everywhere, big or small, this collection offers some escapism, a vehicle to transport us back to the bustling streets and picturesque skylines that foster the lifestyle that inspired these products.”
Textural Edge and Tonal Surface
Boulevard’s raised stitch pattern provides a textural edge to its tonal leather-like surface as it mimics the movement and gentle glow of illuminated streetlights. Inspired by the iridescent glazes of Pewabic tile motifs, the clever contrast between Boulevard’s matte and shimmering surfaces serves to deliver dimension and depth while creating a dynamic pattern. “We looked at a lot of different tiling when creating Boulevard,” says Innovations Design Director Daniela Guarin. “The resurgence of Pewabic tile’s popularity in a wider range of interior spaces drew our interest and we hoped to capture a similar essence of tilework in Boulevard’s pattern.”
Comprised of crushed Japanese paper with a raised polyester stitching, the wallcovering showcases subtle hexagon shapes with a tactile texture that evokes the supple feel of leather. “There is a Japanese technique called Momigami, which combines starch and mulberry paper until they are fused in a leather-like texture,” explains Guarin. “A lot of artisans in Japan use it because it resembles a sophisticated finish yet has a high paper flexibility. We wanted to elevate a simple paper and this technique transformed the surface into one that could adapt to different environments.”
The aesthetic allure of Boulevard is enhanced by the dimensional raised stitch, which provides a play on the original tile inspiration. “With the stitching, we wanted to add a touch of color and line work to bring additional layers of depth to the artwork,” adds Guarin. Offered in seven colorways, Boulevard translates a creative yet functional interpretation of artistic tiles to a wallcovering application, which can be adapted to an array of interior aesthetics from minimalist to dramatic and everything in between.