Offering an ode to organically inspired design that extends across structure and style, Wolf-Gordon has debuted the CLAIR™ collection of PVC-free wallcoverings. “With CLAIR, we are offering a dramatically new Type II wallcovering that is bleach-cleanable, PVC-free, and beautifully designed for diverse commercial interiors,” says Marybeth Shaw, Chief Creative Officer of Marketing & Design at Wolf-Gordon. “As a resource for the expanding group of environmentally and wellness-conscious specifiers, CLAIR does not sacrifice aesthetics or durability.” The inspired wallcovering collection combines the durability and performance capabilities of traditional vinyl with nuanced natural motifs that evoke bucolic beauty with an innate appeal.
Composition and Characteristics
As a commercial grade wallcovering that weighs in at 20 ounces per linear yard, CLAIR is carefully crafted with a proprietary olefin composite technology and paired with an Osnaburg backing. The heavy-duty Type II olefin composite wallcovering has a high abrasion resistance as well as impact and scratch resistance, allowing for the same quality of printing and embossing.
Meeting modern demands for enhanced cleanability, CLAIR is bleach-cleanable with a 1:10 dilution. The collection is composed of 20-percent pre-consumer recycled content while meeting several sustainability standards. Made in the United States, CLAIR is ASTM E84 Class A Fire Rated, Cal 01350 Compliant, and has a Health Product Declaration (HPD).
Nuanced Nature-Inspired Patterns
The initial collection is comprised of 10 textural and organic designs that are derived from the beauty of nature. Included in these primary patternings are Ardley, Ardley Cove, Castine, Denali, Luana, Pando, Sonora, Surin, Tiaga, and Zura. With by an eye towards wellbeing, each motif is measured by soft, subtle movements and a refined, contemporary aesthetic.
With a delicate design that emulates a basket-weave with sharp edges, Ardley’s geometric foreground is complemented by an elusive tonality that plays with value and scale to create an irregular surface. Ardley Cove captures an active urban appeal with a horizontal, fragmented geometric pattern and strong diagonals that stand out against the refined texture of the counterpart pattern Ardley. Castine conveys a linen quality with strong vertical slubs juxtaposed against multicolored horizontal yarns that are highlighted by metallic touches. The interplay of matte and metallic finishes underscores the linen texture’s nuanced dimensionality and depth.
Recalling the look of rain running down concrete, Denali is distinguished by a natural striation pattern of stripes that are enhanced by a watercolor effect and a mix of a warm and cool palette. A rustic and artisanal pattern that is reminiscent of burlap, Luana looks to weathered, handcrafted textiles with a deep emboss that delivers added depth. Pando provides an artistic take on wood with a that design captures the effect of tree bark and branches set against the sky through a sketch-like appearance achieved by a variation of line weight.
A raw silk look with a textural feel, Sonora showcases a subtle, multi-color dimensionality with unique embossing that creates a heathered edge, while Surin serves to elicit the luxurious look of silk with a sophisticated and shimmering colorline that uses subtle flecks of color. Adding a more literal interpretation of a beloved wood grain to the line, Tiaga mirrors a flat-cut panel with a soft, vertical effect, while Zura mimics a suave pinstripe with a graphic quality to creates= a modern menswear look. Stripes behind its tight pinstripes provide a three-dimensional appearance, which alludes to bands of color rising and falling from the background.